The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example TheDress Blue Black, White Gold Sales are Through the Roof!!! Is the dress blue black or white gold? Body Worlds Amsterdam Karol G Wears Sheer Gown Covered in Crystals at Billboard's Women in Music Awards What the Blue Black White Gold Dress Tells Us About How We View Color Jerry's Artarama