Let's settle this once and for all which color is it? The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Dress colour mystery solved? Expert says we're ALL RIGHT and here's why The Mirror Groom Who Helped Make 'The Dress' Go Viral Accused of Attempted Murder Picture Of Viral Blue And Black Dress Also Shows White And Gold, And Twitter Is Arguing Over It Again Evie Magazine