The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Vaping Student Health & Well Being Juul news: Vape brand can continue selling its tobacco, menthol flavors of e cigarettes, FDA says ABC7 Chicago Vapers seek relief from nicotine addiction in wait for it cigarettes Canon City Daily Record This statement is common, but it is not true! According to the manufacturer, a single JUUL pod contains as much nicotine as a pack of 20 regular cigarettes!