The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Adolescent Users of Juul, Other E Cigarette Pods Exposed to Nearly As Much Nicotine as Smokers Alaska Native News Your Guide to JUUL Pods and How Long They Last Smokers who see others using JUUL electronic cigarettes want to smoke UChicago Medicine FDA approves Juul's tobacco and menthol e cigarettes Reuters